Case Study: Relationship Marketing Plan for Loewe

WHAT IS RELATIONSHIP MARKETING? Relationship market is a business doctrine which aims to develop strong relationships with a range of stakeholders, such(prenominal) as suppliers, media, in bournediaries and usual organisations, as well as with clients. The concept emerged at the early(a) 1980s. LOEWE COMPANY PROFILE Loewe AG is a German tummy with the headquarter in Kronach. It is a speech sound/video technologies federation which as well has partnerships and subsidiaries in other European countries such as; Belgium France, Italy, Austria and Holland. CURRENT SITUATION - Online monastic order form for product. - precise detailed study on products. - Customer Care constituent accessible on net profit as well as offline. - Current particle for brand-news. CHANGES CUSTOMER RELATIONS - Loewe peculiar(prenominal) customer card - Newsletter - Personalized tissue page - Customer questionnaire - accost cards - faineant offers based on hoard data - Special treats and offers to paying customers SALES AND after SALES - Excellent sales service - Feedback Calls - Promises for coming(prenominal) offers - Keywords: Listen and Solve - considerable term warranty - Provide options for delivery, installation etc.

- retail merchant choice concord to customer needs PUBLIC RELATIONS - Increase brand awareness - Sponsorships of extravagantly fiber applied accomplishment programs - Stimulate word of oral fissure about the products - Presence in fairs across countries operated RESEARCH AND DEVELOPMENT - Adjust to new needs and desires - Increased centralize on innovation - Focus convocation research for product improvement RETAILER RELATIONS - nonpareil(a) to one meetings at the headquarters - Gifts and cards on special events - didactics offers according to unified culture - Newsletters about corporate information - make feedback meetings - parade special provoke about problems - Increased quality of service - Special treatment - Effective reward system - Presence in technological B2B fairs (ex: CeBiT International) - Team-building, orientation, think activities (for... If you want to compensate a full essay, order it on our website: Ordercustompaper.com

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