Running head: EXECUTIVE SUMMARY ON STARBUCKS - selective service composition Executive Summary on Starbucks - sketch PAPER Team C Daisy Harad, Milad Shaikh, ruby-red Alcazar University of Phoenix Principles of Accounting ACC/280 WH10BSB12 instructor: Jean T. Goodman August 27, 2011 Executive Summary on Starbucks - DRAFT PAPER The firstly Starbucks opened in Seattle, Washington, on couch 30, 1971 by three partners: Jerry Baldwin, an English teacher; Zey Siegl, a flooring teacher; and Gordon Bowker, a writer. The fraternity name was inspired by Moby Dick, evoked the romance of the high seas and the seafaring tradition of the early cocoa traders (Starbucks, 2011). From 1971-1975, the first Starbucks was located at 2000 Western Avenue, motionless was then relocated, and it still remains at 1912 Pike Place. It was Alfred Peet, a Dutch-American entrepreneur and founder of Peets Coffee & Tea in Berkeley, California, who inspired the three into opening a store that flick some of the worlds finest fresh-roasted whole bean drinking chocolate trees (Starbucks, 2011). During their first year, Starbucks purchased green umber beans from Peets, and then began buying instanter from growers.
In 1980 things slowly began to change with the switching out of Sigel, however the company continued to do well. In 1982 Baldwin hired Howard Schultz as director of Retail Operations and Marketing, and shortly sent him to Milan to pursue a show. After his trip to Milan, Schu ltz advised that the company should sell co! ffee bean and espresso drinks, as well as beans. The owners rejected this cerebration because they did not want to move away from their original plan. To the owners, coffee was something to be prepared at home. Convinced that pre-made drinks would be popular, Schultz started the Il Giornale coffee bar chain in 1986, selling ccc percentage more than Starbucks locations. In 1987, the owners of Starbucks decided to sell their coffee job along with the name...If you want to get a rich essay, come out it on our website: OrderCustomPaper.com
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