'iPod Case Study'

'1. The iPod Story- 2001 to 2006\nThe falsehood of the iPod is not sound a critical review on the mankinds well-nigh successful digital media playing imposture. It is the bill of a reaping that defined the bodily structure and limits of a entire grocery store. It is a device that even for the most part managed to replace the number of the market it competes in (for example the bolt out products and brands). It entirely begins in 2001, when digital medicament workers had been either orotund and clunky or small and baseless with equally serious user interfaces. orchard apple tree saw the chance and announced the retire of the iPod, their first take-away unison player on October 23, 2001. At first, the reactions were confused and hostile, critics impeach the $500 price tag, the unconventional bowl wheel and the neediness of Windows compatibility. Despite all this, the iPod sold beyond everyones expectations, went on to override the entire music industry, and the rest is account statement.\nOn October 23, 2001 Steve Jobs forever changed the form of media and entertainment diffusion when he expose his creation, the apple Ipod, which is the spell point for apples history and success.\n- orchard apple trees position in the world of electronics out front the iPod.\nBefore 2001 Apple had been a company, run in the electronic computer market, producing hardware and computer software. spot Apple devices and their OS were considered superior to their counterparts, the marketshare of the ,,Mac had never exceeded 4%. compensate though Apple had made grand innovations and made undreamed efforts in question and marketing for the aside 2 decades, it never succeeded to gain an upper berth role in the computer market, which was 90 % dominated by Microsoft Windows devices. One of the unwrap drawbacks of Apple computers and software system was the non-compatibility with new(prenominal) devices. Given the situation of Apples position on the computer market nobody be its acquire and revenues interesting, nor promising. No world-shaking growth possibilities we... '