Monster Beverage Corporation Essay examples -- Hansen Beverage, Monste

fanatic Beverage CorporationThe Hansen Beverage company (recently changing their name to Monster Beverage Corporation on January 5th of 2012), was a family owned and operated company in the 1930s, selling freshly squeezed juices to local film studios. In the 1970s, one of the Hansen brothers refractory to transition their beverage chore into marketing natural sodas. This was the upturn of the company that led them to where they are today. Today, Monster Beverage Corp. has transformed into the largest energy drink company in Canada with sales of more than $ 2.1 billion in 2012. Monster beverages have always been, and still claim to be free of preservatives, caffeine, sodium, artificial flavors and colors. Although many people cerebrate that all energy drinks contain high levels of caffeine and are not healthy, the companys mission statement which has not changed since Jan 5th, 2012 when the company changed its name, states otherwise.THE MISSION program line The mission of Monster Beverage Corp. is to satisfy consumers needs for superior quality and great tasting, healthy, natural and functional beverages. Our beverages will be positioned as an upscale score and will often be marketed at a premium for competitive mainstream products.The mission statement provides Monster Beverage Corp. With the information needed for the companys vision. It answers the following questionsWhat business are we in?Who are our customers? What offerings should we provide to give these customers value?Monster Beverage Corp. shows that they understand their customers needs. They are a successful business with higher growing revenue every year. Their revenues did decrease during the economys recent recession (2008... ...s.com24.http//www.slideshare.net25.http//www.cspnet.com/sites/default/files/magazine/article/pdf/CMH12-bevs-specialty.pdf26.http//www.energyfiend.com/the-15-top-energy-drink-brands27.http//com4001chung.alliant.wikispaces.net/MONSTER+Consultants+Final+doc 28.http//uoinvestmentgroup.org/wp-content/uploads/2009/08/Hansen.pdf29.http//goodmorningpill.tumblr.com/30.http//www.gurufocus.com31.http//www.wikinvest.com/stock/Hansen_Natural_(HANS)32.http//www.hansens.com/us/en/about-us/mission-statement/)33.http//monsterbevcorp.com/34.http//investors.monsterbevcorp.com/releases.cfm 35.http//www.fda.gov36.http//ods.od.nih.gov/About/DSHEA_Wording.aspx37.http//www.epa.gov/regulations/laws/osha.html38.http//www.monsterenergy.com 39.http//www.cspnet.com/sites/default/files/magazine/article/pdf/CMH12-bevs-specialty.pd